This post should be considered more of a PSA than anything else, because I think there is some serious confusion on exactly what “Netflix and Chill” means. If you have a Netflix membership, you probably have the occasional Sunday afternoon that you queue up a few decent movies, grab a couple of pillows and blankets, and snuggle up on the couch as you tweet out that you’re about to “#netflixandchill”. Fair warning: you may not be saying what you think you’re saying. The “kids” have twisted this phrase to mean something else entirely.
If you are currently using “_________ and Chill” in your business marketing, you should probably know that you’re essentially inviting people to hook up at your place of business. A few years ago, teenagers turned this into a way to sneakily invite each other over for activities that their parents were sure to disapprove of. At some point, business owners took hold of the phrase and began using it in their marketing campaigns, completely oblivious to its actual meaning. In all fairness, this strategy may actually work for you, depending on what kind of business you’re running. This AirBNB room is making a killing as the designated Netflix and Chill room of AirBNB, B.o.B. wrote an entire song about it, and you can still buy Netflix and Chill Condoms from multiple vendors. However, when you’re the local news station touting scientific fact or a church inviting kids out for an evening of movies, you might want to do a little more research into your strategy.
My point is, while it may seem like a good idea to hop on board when everyone else is perpetuating the latest social trend, take a beat and do a little more research into what you’re jumping into. Or don’t jump on in the first place. While it may seem that you can throw a clever spin onto a meme or catchphrase that’s already out there, you’re usually best off coming up with your own identity or brand and spreading that like wildfire!
If this post just blew your mind and you’ve already started going through your kids phone, you might want to check out this list of terms teens are supposedly using to trick the parental units these days. Oh, and please stop telling your kids that you’re going to #netflixandchill this weekend, it’s grossing them out.