Nothing makes you feel old like having a 12-year-old trash talk your Facebook check-in and inform you that Snapchat is the new Reddit which is the new Twitter which is the new Facebook (or some line of thought like that). Don’t even bring up MySpace with her.
With all of the different social media platforms out there today, it can be confusing to know which one you should have an account for and invest your valuable time in. Take Google+ as an example — a site that was once vying to become the new host for your family vacation photos and the completely unnecessary bathroom selfies is now a distant memory, or an account that you’ve already forgotten you signed up for. Yes, there are still those out there that would argue the legitimacy of Google+ until they’re blue in the face, however for the most part it has been all but forgotten.
So in a world that seems to be spawning the latest and greatest social media outlet on a daily basis, who is even using Facebook anymore? Perhaps not my 12-year-old family member, but she’s 12, and I’m not selling Barbie dolls and bubblegum*. But, if you’re like most businesses, your customer base is still using Facebook, as well as YouTube, and Twitter. These are the most popular sites in use at the end of 2015, and I doubt much has changed over the past few months. Facebook commands over 45% of the social media market, and while I was never that great at math, even I know that’s almost half of the market. Half! Google+ comes in at a whopping 0.9% share, which is almost not worth mentioning.
My point is that although your kids, grandkids, and even great-grandkids (let’s be honest) may be busting your chops over your “old-school ways”, if you’re more worried about SnapChat than your are about promoting your page through Facebook Ads, you’re barking up the wrong tree. Furthermore, if you still haven’t signed your business up for a Facebook Page, or if you’re not using your page, or if you have no idea what a Facebook Ad is, you are missing out on valuable customers. You are missing an opportunity to grow your business.
Look, I get it — social media can be overwhelming. It’s not easy to understand the nuances of tagging and hashing and tweeting and retweeting and following and liking and…well, you get my point. But social media, especially the big players, should be a part of your marketing plan. If you haven’t jumped on the FaceTwittInstaTube bandwagon yet, contact us and we’ll tell you (in plain English) about how we can bring you and your business up to speed, increasing your sales and improving your overall brand strategy. It may be confusing, but we’re here for you.
*If, by chance, you do sell Barbie dolls and bubblegum, I will be more than happy to bring my 12-year-old over for a consult and we’ll create the best damn social media campaign you’ve ever seen.