Making sure that your company’s website passes muster across desktop, tablet, and mobile platforms is now more important than it ever has been. It is no longer enough to have an aesthetically outstanding and informational site—you now have to make sure that your website is represented well anywhere that it might be seen.
Don’t believe us? At the end of 2016, 80% of internet users own a mobile phone and as of mid-2016, mobile searches officially surpassed desktop searches. Were not advocating for a mobile-first design plan like some might, but you have to admit that more and more people are using their “pocket computers” to do online research than ever before, so we have a few tips to help you get with the program.
#1: Optimize Your Images
Google ranks search results partially based on page load time. Even if only for SEO, you have great reason to optimize image sizes on your website so they don’t slow your load time down. Furthermore, Google states that 61% of users are less likely to return to your site if they have trouble accessing it, and almost as many will visit a competitor’s site instead. You could literally be giving business away by not reviewing your images sizes!
#2: Pick Fonts That Work Cross-Platform
Complicated and decorative fonts that may look awesome on a desktop monitor are often hard to read on cell phones and mobile devices, so stick to simple and even serif fonts for your mobile design. Remember, if your future customers can’t read about your business, what’s going to convince them to do business with you?
#3: Use Mobile Menus
We’ve all seen mobile menus when we’re browsing the web with our phones. Whether you use a “hamburger button” (three lines stacked on each other as shown above) or navigation buttons that are always visible, it’s important that your menu is easy to access with one touch. If users are having to scroll all over your site just to find out how to get to the next page, they’re going to give up eventually.
#4: Think With Your Thumb
How easy is it to navigate your site with one hand? The days of the tw0-handed Blackberry and Sidekick (remember those??) are over—users want to hold their phone and navigate your site with one hand while eating a breakfast burrito with the other. If they have to scroll or zoom or put ANY extra effort into visiting your site, you’ll lose them. Make it easy, make it simple.
#5: Keep It Simple
Speaking of simple, if you have a complicated and poorly designed website, 57% of users say that they won’t recommend your site to their friends. Keep your content short, use mobile icons instead of words where possible (like in your mobile menu), and don’t make the user think!
Okay, so what next?
Need help honing your website’s mobile prowess? That’s what we’re here for! Email us today and we’ll review your desktop and mobile site, then make suggestions to help you capture as many new customers as possible.