Admit it. We officially live in a “Look At Me” world now, from snapping pics of our lunch for Instagram to posting our minute-by-minute feelings on Facebook. Gone are the days of having experiences with our eyes (if you will) and reliving memories by telling stories around a fire with friends. We see everything through tiny camera phone screens now, and insist on maintaining “friendships” with 600+ people through late-night stalking that is usually a result of pure boredom. I exaggerate, I know, but I’m not that far off.
Despite our general comfort with online oversharing, a lot of business owners are uncomfortable with the idea of setting up a blog on their website. Whether it’s because they think they have nothing to say, or (more commonly) they just don’t make the time to say it, there are far too many sites out there that are not saying as much as they could. Is your site one of those “too many?”
Blogging is tough, and I say that from experience. I’ve been a food blogger, a motorcycle industry blogger, and a business/design blogger, and they each come with their separate challenges. But the one thing they always had in common was that the more often I blogged, the more frequently visitors came to my site AND the more I noticed an increase in new visitors. On top of all of that, I did my research, included valuable information in my posts, and I became a person to trust in each industry. Whether you’re fielding customer questions or spreading the news regarding innovations in your field, I promise that you’ll gain the respect and admiration of current and future customers when you offer them something of true value on your site. What if I told you that your blog could bring over 100,000 visitors to your site every month? That’s 100,000 potential clients and customers that would have no other reason to visit your site if your new blog had not brought them there.
Still not convinced? Check out the infographic below from Neil Patel at QuickSprout.com, and remember that when it comes to building your business through the power of blogging, we have the right tools and the right people to get you moving in the right direction!